Our Leadership

Our Leadership

EXECUTIVE TEAM

Group Management Committee

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Vanessa Lim

Vanessa Lim

Executive Director

Ms Vanessa Lim Xiu Fang is our Executive Director and was appointed to the Board in September 2021. Ms Vanessa holds a Bachelor of Arts Degree from London College of Fashion. Prior to joining the board , She has over 8 years of experience in the international trading, online retailing and logistic industry. Vanessa’s expertise lies in the operational management of Ariki Group and Beauty Eleganza which encompassed business development , sales acquisition, strategic brand diversification, and brand management.

Jeffrey Hong

CEO/ Executive Director

Mr. Jeffrey Hong, a Singapore citizen, is the Chief Executive Officer and Executive Director of the Group and spearheads the Group’s overall growth, position and long-term strategic planning and goals. He has more than 28 years of experience in the real estate industry and is known for his syndication for property development and has been involved in several merger and acquisition exercises for Singapore listed companies. Mr. Jeffrey Hong excels in investment projection and estimation of costing and revenue, units’ distribution, design and space planning, sales and marketing, as well as advertising and promotional strategies. He graduated with a Master of Science with an emphasis in Global Business and Marketing from the City University of New York.

Thomas Lam Kwong Fai

Lead Independent Director

Mr Lam is a director of various companies engaged in the business of providing corporate finance advisory and compliance advisory in Singapore and the region. He started his career as a regulator before moving into investment banking handling a variety of IPO and other corporate actions. He then moved into Catalist regulation, working with a wide portfolio of listed companies, advising on the listing rules and corporate governance. In his various capacities, he has amassed almost 20 years of experience in the Singapore corporate finance and regulatory scene.

Mr Lam obtained a Bachelor of Accountancy from Nanyang Technological University in 2002. He is also an Independent Director of Soon Lian Holding Limited, China Kunda Technology Holdings Limited, and Capital World Limited, all of which are listed on the SGX-ST.

Vanessa Lim

Vanessa Lim

Executive Director

Ms Vanessa Lim Xiu Fang is our Executive Director and was appointed to the Board in September 2021. Ms Vanessa holds a Bachelor of Arts Degree from London College of Fashion. Prior to joining the board , She has over 8 years of experience in the international trading, online retailing and logistic industry. Vanessa’s expertise lies in the operational management of Ariki Group and Beauty Eleganza which encompassed business development , sales acquisition, strategic brand diversification, and brand management.

Jeffrey Hong

CEO/Executive Director

Mr. Jeffrey Hong, a Singapore citizen, is the chief executive officer of the Group and spearheads the Group’s overall growth, position and long-term strategic planning and goals. He has more than 28 years of experience in the real estate industry and is known for his syndication for property development and has been involved in several merger and acquisition exercises for Singapore listed companies. Mr. Jeffrey Hong excels in investment projection and estimation of costing and revenue, units’ distribution, design and space planning, sales and marketing, as well as advertising and promotional strategies. He graduated with a Master of Science with an emphasis in Global Business and Marketing from the City University of New York.

Thomas Lam Kwong Fai

Independent Director

Mr Lam is the CEO of Crowe Horwath Capital Pte Ltd (part of Crowe Global, a leading international network of over 700 offices in 130 countries), a boutique corporate finance advisory firm providing corporate governance advisory, financial advisory for equity and debt fund raising , financial advisory opinions. He started his career as a regulator before moving into investment banking handling a variety of IPO and other corporate actions. He then moved into Catalist regulation, working with a wide portfolio of listed companies, advising on the listing rules and corporate governance. In his various capacities, he has amassed over 10 years of experience in the Singapore corporate finance scene, Mr Lam obtained a Bachelor of Accountancy from Nanyang Technological University in 2002.
 
He is also an independent director of China Kunda Technology Holdings Limited and OEL (Holdings) Limited, both of which are listed on the SGX-ST and D’Nonce Technology Bhd, which is listed on Bursa Malaysia.

Wu Yu Liang

Independent Director

Admitted as an Advocate and Solicitor of the Supreme Court of Singapore in 1986. Mr Wu is currently the Managing Director of Wu LLC, a law corporation in Singapore. He advises on corporate and commercial laws in addition to litigation work. Mr Wu graduated in 1985 from the National University of Singapore with a degree in Bachelor of Laws with Second Class Honours (Upper Division).
 
He is also an independent director of Jiutian Chemical Group Limited and AusGroup Limited, which are listed on the SGX-ST.

Wu Yu Liang

Independent Director

Admitted as an Advocate and Solicitor of the Supreme Court of Singapore in 1986. Mr Wu is currently the Managing Director of Wu LLC, a law corporation in Singapore. He advises on corporate and commercial laws in addition to litigation work. Mr Wu graduated in 1985 from the National University of Singapore with a degree in Bachelor of Laws with Second Class Honours (Upper Division).
 
He is also an independent director of Jiutian Chemical Group Limited and AusGroup Limited, which are listed on the SGX-ST.

Lawrence Chen

Independent Director

Mr Chen is currently serving as directors and audit partners in various companies and partnerships. He has extensive experiences in providing assurance and advisory services to a broad range of clients from traditional trading to digital marketing, crypto currency, Registered Fund Management Company (RFMC), hedge funds and etc. Past and present clients include Singapore Stock Exchange (SGX), New York Stock Exchange (NYSE) and Shanghai Stock
Exchange (SSE) listed companies, multinational corporations in Singapore, Malaysia and China. He has also successfully team lead and assisted
clients as reporting accountant in Initial Public Offering (IPO) and Reverse Take Over (RTO) on SGX.
 
He is a Chartered Accountant of Singapore, a fellowship member of Association of Chartered Certified Accountants and a member of the Singapore Institute of Directors (SID).

Jeffrey Hong

CEO/ Executive Director

Mr. Jeffrey Hong, a Singapore citizen, is the Chief Executive Officer and Executive Director of the Group and spearheads the Group’s overall growth, position and long-term strategic planning and goals. He has more than 28 years of experience in the real estate industry and is known for his syndication for property development and has been involved in several merger and acquisition exercises for Singapore listed companies. Mr. Jeffrey Hong excels in investment projection and estimation of costing and revenue, units’ distribution, design and space planning, sales and marketing, as well as advertising and promotional strategies. He graduated with a Master of Science with an emphasis in Global Business and Marketing from the City University of New York.

Tang Yaozhi

Business Development Director

Mr Tang, a Singaporean citizen, is the Business Development Director of the group, he focuses on development of business growth strategy, feasibility studies on new markets and brand management of the group.  He has more than 10 years management experience working in a major Japanese MNC focusing on business development in Singapore, Malaysia and Philippines. Mr Tang holds a Bachelor of Business in Management Degree from Royal Melbourne Institute of Technology.

Stanny Chai

Project Director

Mr Stanny Chai, a Singaporean citizen, is the Project Director, overseeing the construction’s progress of the group. He has more than 21 years of extensive experience in the construction industry. He specializes in projection management for construction, architectural and interior design.

Irene Kiew

Head of Design & Sales

Ms Irene, a Singaporean citizen, is the Head of Design, overseeing the renovation, interior and fit-out of the group. She has more than 22 years of extensive experience and is extremely well-versed in detailing and functionality of a home.  She holds a Diploma in Interior Design from the Malaysian Institute of Art.